pinkSTONE
SOCIAL MEDIA MANAGEMENT
ABOUT THE PROJECT
The Challenge
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Marketing efforts didn’t reflect the bold, creative spirit of the pinkSTONE team
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Social media platforms were stagnant and lacked engagement
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The brand voice felt too corporate, missing the personality and energy behind the work
Their Goals
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Build brand awareness and grow their online presence across Instagram, Facebook, and YouTube
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Develop a content strategy that reflected their unapologetic, design-forward vibe
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Drive targeted traffic to their signature development, Stonehenge
Our Approach
We scrapped the stiff, corporate tone and built a content strategy rooted in personality, visual storytelling, and creative confidence. By highlighting their team, their process, and the bold ideas behind their builds, we repositioned pinkSTONE as a standout in East Tennessee’s architecture and engineering space. Two campaign launches spotlighted their Stonehenge development, paired with viral short-form video content and brand collaborations that drove reach and recognition.
OUR PARTNERSHIP
+110%
INCREASED REACH
+96%
FOLLOWER GROWTH
+44%
SHARES GENERATED
For over a year, we partnered with pinkSTONE, a women-led architecture and engineering firm in East Tennessee, to transform their online presence and elevate their standout developments—especially their signature project, Stonehenge.
We led a full social content overhaul, replacing generic posts with a bold, personality-forward strategy. From short-form video to trend-savvy storytelling, we showcased the team, their values, and their unapologetically creative approach to design. In addition to launching targeted campaigns for Stonehenge, we expanded their visibility across Instagram, Facebook, and YouTube.
Through this work, pinkSTONE evolved from a locally known firm to a standout brand in the region. We also:
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Achieved viral video traction on both Instagram and YouTube
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Increased visibility and traffic for their Stonehenge development
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Secured reposts and recognition from major builder and design accounts
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Helped grow their following and community engagement across platforms
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Cemented their identity as one of the most recognizable builder brands in East Tennessee
The secret? We didn’t dull their edge. We leaned into what made them different—and built a brand that turned heads.
The Work That Speaks for Itself
You don’t have to take our word for it—our work says it all.
HIT US WITH YOUR BIG IDEAS.
WE'LL HANDLE THE REST.