Moonshine Mountain Coaster
SOCIAL MEDIA MANAGEMENT
ABOUT THE PROJECT
The Challenge
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Despite consistent posting, growth across all platforms had plateaued
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Engagement remained low and video content struggled to gain traction
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In a crowded tourism market, the brand was being overlooked
Their Goals
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Boost visibility and relevance across social platforms
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Increase engagement and brand recognition through stronger video performance
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Become a standout attraction in the local and tourist digital space
Our Approach
We shifted from generic content to a personality-forward strategy. Using humor, storytelling, and platform-native video formats, we made their content feel like a destination in itself. With optimized editing and hashtag strategy tailored to TikTok, Instagram, and Facebook, we built for virality while staying true to the brand’s unique character.
OUR PARTNERSHIP
+187%
INCREASED REACH
+172%
FOLLOWER GROWTH
+72%
SHARES GENERATED
When Moonshine Mountain Coaster came to us, their team was posting regularly but hitting a wall. Content wasn’t converting. Engagement was low. And in the fast-paced world of tourism, they were getting drowned out by competitors.
We changed that by flipping the script. Our team introduced a bold, humor-forward content strategy rooted in storytelling and short-form video trends. By producing platform-native content for Instagram, TikTok, and Facebook, we tapped into the culture of each channel to increase visibility and connection.
Through our partnership, Moonshine Mountain Coaster saw major momentum:
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Facebook follower count skyrocketed, reaching over 109,000
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Instagram grew from 3,800 to 5,800 followers
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TikTok jumped from a few hundred to over 2,000 followers
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A single reel hit 1.9 million views and continues to drive traffic
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The brand now dominates local visibility in the Smokies
The secret? We stopped posting like a business and started showing up like a brand people wanted to engage with.
The Work That Speaks for Itself
You don’t have to take our word for it—our work says it all.
HIT US WITH YOUR BIG IDEAS.
WE'LL HANDLE THE REST.