Foundation Mortgage
SOCIAL MEDIA MANAGEMENT
ABOUT THE PROJECT
The Challenge
Foundation Mortgage had an inconsistent social media presence, low brand visibility, minimal video content, and limited engagement on Facebook and Instagram. Their team had strong expertise but lacked a marketing system that clearly communicated their value, educated clients, or supported loan officers. They needed consistent, strategic content that would position them as leaders in the Knoxville market.
Their Goals
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Increase brand awareness across Facebook and Instagram
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Create consistent weekly content, especially video
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Grow reach, engagement, shares, and followers
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Support loan officers with individual content
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Improve communication of loan programs and HomeIQ
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Strengthen relationships with realtors and referral partners
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Modernize their online presence to reflect the strength of their team
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Drive overall business growth through improved marketing
Our Approach
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Developed a monthly strategy plan including content themes, campaigns, and educational topics
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Produced weekly short-form videos featuring team members and loan education
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Fully managed their Instagram and Facebook with consistent posting and engagement
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Filmed on-site with shot lists, scripts, coaching, and branded storytelling
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Edited all content with captions, pop-up text, transitions, and cohesive branding
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Created a clear, professional brand voice for all messaging
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Supported the launch and promotion of HomeIQ through educational content
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Used monthly analytics to adjust strategy and increase performance
OUR PARTNERSHIP
+247%
INCREASED REACH
+162%
FOLLOWER GROWTH
+310%
SHARES GENERATED
When Foundation Mortgage came to us, their online presence wasn’t telling the full story. Despite their trusted reputation and expert team, their social media was quiet, inconsistent, and didn’t reflect their strengths. With low brand visibility and a lack of video content, they were missing key opportunities to connect with buyers, educate clients, and support their loan officers.
We stepped in with a strategy first approach rooted in clarity, content, and connection. From weekly short form videos to a strong brand voice, every piece of content was crafted to educate, engage, and elevate. Our team handled it all: strategy, video shoots, editing, posting, and reporting so theirs could focus on what they do best, helping families secure homes.
Through our partnership, Foundation Mortgage saw powerful growth:
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Engagement surged 204 percent
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Weekly output grew from 2 to 3 posts to 20 to 25
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Videos regularly hit 5,000 to 10,000+ views
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HomeIQ content drove meaningful conversations and referrals
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Business growth skyrocketed by 300 percent over the project period
The difference? A brand that finally looked and sounded like the trusted industry leader it already was.
The Work That Speaks for Itself
You don’t have to take our word for it—our work says it all.
HIT US WITH YOUR BIG IDEAS.
WE'LL HANDLE THE REST.